August 21, 2012

New corporate design

The new logo of BHS-Sonthofen

The new logo of BHS-Sonthofen

BHS-Sonthofen has drawn up a new corporate design. The fundamental characteristics of the old corporate design were meanwhile over 15 years old. In that time, the company has expanded greatly and undergone major development. In the face of all this change, the features of our corporate design must not remain static.

While the corporate design has been revised, significant components of our image that are well established in the market have been retained. These elements include the corporate color blue and the reference to our Sonthofen location in the company name. The logo itself has been modified. It now appears less complex, making it more modern and more easily recognizable. In conjunction with the logo, the new slogan "TRANSFORMING MATERIALS INTO VALUE" was developed. This applies to all BHS divisions and means that we supply machines and plant technology that provide our customers with long-term added value.

The modification of the corporate design will entail numerous changes. We have decided to introduce the new elements gradually. The new corporate design is a self-contained system, in order to ensure an unmistakable, authentic image for our company in all communications media.

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