Data privacy

1) Data privacy

BHS is strongly dedicated to ensuring secure data processing and careful handling of your personal data. When you visit our website, our web servers, like most web servers, may automatically collect some communications-related data about your visit (e.g., IP addresses) as well as data on your browsing behavior, such as the pages you visited, or the time and duration of your visit. This information will only be recorded, processed or used for security and statistical purposes. Cookies will only be used for the duration of your browsing session on our website.

Whenever you are asked to disclose personal information on this site, it will be voluntary and with a clear confirmation of your consent. We use this information to respond to your inquiry or to process your order. As part of customer relationship management, we may also store and process this data in accordance with German laws on data privacy. If you instruct us to do otherwise, we will of course follow these instructions. Your data will be deleted upon expiration of any legally required periods of retention. Your personal data will be passed on only for purposes of providing the requested service and only within our group of companies or to our partner companies worldwide.

The publisher assumes liability under Section 10 of the German Media Services Act (MDStV), and Section 4e of the German Data Protection Act (BDSG). Please direct further questions to our Data Protection Officer, Udo Franke.

2) Data privacy statement for the use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies,” which are text files stored on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of this website will usually be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to and truncated by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage to the website provider. Google will not associate the IP address transmitted by your browser within Google Analytics with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data relating to your use of the website (including your IP address) by downloading and installing the browser plug-in available under

You can find more detailed information on the conditions of use and data privacy under or under Please note that this website uses Google Analytics with the extension “gat._anonymizeIp();” in order to ensure anonymous collection of IP addresses (so-called IP masking).

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